Itâ€™s because of you and your support that the
Kelley School of Business at Indiana University is
creating career momentum for future business
leaders. Thank youâ€”alumni, friends, and corporate
partnersâ€”for your investment in Kelley.
This generosity and support of our
community make it possible for us
to attract talented students across
all our programs and promote
academic excellence through the development of
new degree programs and cocurricular
J. Rupert J. Gatti, University of Cambridge
Paul Kattuman, University of Cambridge
John Morgan, University of California, Berkeley
The market values of online platforms, such as Yahoo, stem from their ability to monetize
the clicks they generate for Â…rms advertising on their sites. We exploit a unique dataset on
clicks from one of YahooÂ’s price comparison sites to estimate the determinants of clicks received
by online retailers. We Â…nd that a Â…rm enjoys a 60% jump in its clicks w...
Our faculty members deliver a top-ranked business education, demanding the best of their students and themselves. As mentors they are both accomplished and caring, proud of their more than 160 research awards and 350 teaching awards, but even more proud of their students' successes.
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